I'm a product design manager for my organisation and a mentor for my team.  I love working with multi-disciplinary teams to solve complex business and interaction design challenges while not compromising on the end goal of solving the user's problem.  In simple words, a problem solver who loves guiding a team towards a common or bigger vision through reasonable milestones.

A total of 10+ years in design including 5+ years in design management for product-based B2C + B2B corporates like Amazon.com and full-product service startups like Kuliza Technologies with product scale ranging from Enterprise to IOT offered me a broad opportunity to work in a small-scale to large-scale agile environment on the most complex products with the most interesting teams.  At Amazon,  I have carried a reputation of extending responsibility in forming a full-fledged internal team of 20 members from a pilot project.  And in Kuliza, the reputation was in on-boarding and then retaining few of the well-known clients with the help of most talented group of designers and developers.

Here's how my day-to-day work looks like:
• Planning and optimising the team's day-to-day work
• Promoting mature design practice within the cross-functional teams and stakeholders
• Aligning designer's work as per short-term user goals and long-term business goals
• Sleeving up for practical research/ design work (20% of my time)

My team's design decisions are always driven by measurable ROI:
• Launching or revamping new product/ functionalities/ programs and track their success rate
• Increasing conversion rate/ engagement rate/ retention rate
• Reducing customer grievances
• Improving positive user perception, and so on