Skills in resume
Almost all things design... almost.
Design management
Design and people management, Design sprint, Stakeholder management, Design negotiation, Team scaling, Team culture, Design mentoring, Design ROI
Design techniques
UX design, Service design, Interaction design, Wireframing, Visual design, Prototyping, Micro-interaction, Design system
Design thinking methodologies
Human centered design, User centered design, Double diamond, Enterprise design, Agile UX, Lean UX
Design documentations
Link prototyping, Dev-handover Styleguides, Business presentations, PRD, Design ROI
Design research methodologies
Contextual enquiry, Focus group, Card sorting, Personas and user stories,
Affinity map, Mind map
Industry/ Product lines
B2C products, B2B products, Desktop products, Mobile products, Enterprise products, IOT products, Design system
Awards
Though few, but remarkable ones.
Star of the month
Amazon, Amazon Imaging Team
(Chennai)
Jul 2013
Best managed team
Jio, Central Design Team
(Mumbai)
Dec 2022
Experience
10+ years in design, 5+ years in design management.
Dy. General Manager - UX Design
Jio Platforms (Central Design Team), Mumbai
Jul 2021 - Present
Role:
- Managing component creation
- Component Implementation and DS Support vertical teams (10+ direct reports)
- Core member of the Jio Design System board
- Founding member of the Jio Design System team, and more
Projects:
Design System, System of Interaction, DS Project Implementation, and more
Asst. General Manager - UX Design
Reliance Retail (JioMart Digital), Mumbai
Nov 2019 - Jun 2021
Role:
- Managing the JioMart Digital product design and research team
- Standardising a common JioMart pattern through flexible CMS system
- Acting as a business and tech stakeholder SPOC, and more
Projects:
JioMart Digital, JioMart Bot, Cashify SDK B2C, Cashify SDK POS, Reliance Digital, JMD Merchant, and more
Sr. Manager - UX Design
Reliance Jio (Retail Commerce), Mumbai
Oct 2018 - Nov 2019
Role:
- Managing the delivery of JioPrime short lived (soft launch) product
- Acting as a business, product and tech stakeholder SPOC
- Key member for the loyalty benefits design advocate to president, and more
Projects:
JioPrime, Prime Friday Deals, Loyalty and Vouchers, Loyalty Points, Membership, Spin and win, and more
Sr. Product Designer
Kuliza Technologies, Bengaluru
Mar 2017 - May 2018
Role:
- Managing 2 direct reports
- Mentoring the core design team on UX research and advanced HCI
- Collaborating with tech and business stakeholders on various design decisions, and more
Projects:
Zephyr for JIRA, Aditya Birla Direct, Vistara, Watabid, IME Pay, and more
Sr. User Experience Designer
Sulekha, Chennai
Nov 2016 - Feb 2017
Role:
- Contributing as an IC for Sulekha Services platform
- Leading the usability tests and contextual enquiry
- Working thoroughly with VP of product to improve conversion rate, and more
Projects:
Sulekha Services listing page, User testing for Sulekha Services, and more
Sr. Executive - Interaction Design
Vodafone, Pune
Oct 2015 - Oct 2016
Role:
- Contributing as an IC for MyVodafone app project
- Owning the complete app's information architecture and design system
- Working on several user journeys based on user research and business suggestions,
and more
Projects:
MyVodafone app (entire IA and few journeys), MyVodafone app styleguide
Creative Experience Designer
Athena Infonomics, Chennai
Jan 2015 - Sept 2015
Role:
- Single handedly revamping the complete website from scratch
- Conducting UT post completion of the website
- Working on few of the internal tools for the employees to improve their work efficiency, and more
Projects:
Athena Infonomics website, Economic Data Calculator and Visualiser
Visual Design Associate
Amazon, Chennai
Jul 2012 - Oct 2014
Role:
- Contributing as a 2 member pilot team to scale the team to 20 members in 2 years
- Working on various stakeholder requirements for their brand pages
- Working on various internal tools to increase employee efficiency, and more
Projects:
Amazon Affiliate Brand Journeys, Image Assist, Dev Conference, and more
Education
Design psychology, design fundamentals.
BA (Hons) in Digital Media
University of Wales Trinity Saint David, UK
2008 - 2011
Course Modules:
- Basics of Digital Media
- Basics of Design
- Cognitive process while interacting with any digital media
- Research techniques and tools
- Design techniques and tools
- Dissertation (on anthropomorphism or personification in design), and more
Activities:
International student co-ordinator, Second topper in 1st and 2nd year
Regular - 1st Division (2nd Class)
Certifications
Design management, UX research, UX methodology, usability, design thinking.
Certified Usability Analyst (CUA)
Human Factors International (HFI)
May 2016
Course modules:
- User Experience Foundations
- User-centered Analysis and Conceptual Design
- The Science and Art of Effective Web and Application Design
- Practical Usability Testing
Design Kit: Human-Centered Design
Ideo.org (Acumen)
May 2015
Course modules:
- Introduction to Human-Centered Design
- Inspiration Phase
- Ideation Phase
- Prototyping Phase
- Implementation Phase
Design Kit: Prototyping
Ideo.org (Acumen)
Jan 2016
Course modules:
- Make it Real
- Build to Think
- Plan for Field Tests
- In the Field