Skills in Resume
Almost all things design... almost.
Design management
Design and people management, Design sprint, Stakeholder management, Design negotiation, Team scaling, Team culture, Design mentoring, Design ROI
Design techniques
UX design, Service design, Interaction design, Wireframing, Visual design, Prototyping, Micro-interaction, Design system
Design thinking methodologies
Human centered design, User centered design, Double diamond, Enterprise design, Agile UX, Lean UX, Design system
Design documentations
Link prototyping, Dev-handover Styleguides, Business presentations, PRD, Design ROI
Design research methodologies
Contextual enquiry, Focus group, Card sorting, Personas and user stories,
Affinity map, Mind map
Industry/ Product lines
B2C products, B2B products, Desktop products, Mobile products, Enterprise products, IOT products, Design system, AI products
Awards
Though few, but remarkable ones.
Star of the month
Amazon, Amazon VXD Team
(Chennai)
Jul 2013
Best managed team
Jio, Central Design Team
(Navi Mumbai)
Dec 2022
Experience
12+ years in design, 8+ years in design management.
Dy. General Manager - UX Design
Jio Platforms
(Central Design- SOI DS team), Bengaluru
Jul 2021 - Present
Highlights::
- Founded and scaled Jio Design System; rolled out across 144 products in 1.5 years, reducing design redundancy by 80% and improving speed-to-market.
- Led 11+ designers (research, UX, UI) while collaborating with global experts to standardise multi-brand design experiences.
- Directed HelloJio AI design strategy, creating unified AI interactions that improved adoption rates by 60%.
- Established cross-team governance and metrics tracking, raising design quality.
Projects:
Design System, System of Interaction, DS Project Implementation, HelloJio AI, and more
Asst. General Manager - UX Design
(JioMart Digital team), Navi Mumbai
Nov 2019 - Jun 2021
Highlights:
- Managed design and research for JioMart Digital, delivering consistent patterns via a flexible CMS system.
- Acted as key business and tech stakeholder SPOC, accelerating design-deployment alignment by 30%.
- Led redesign of core commerce journeys, improving checkout conversion by 20% and repeat purchase by 10%.
Projects:
JioMart Digital, JioMart Bot, Cashify SDK B2C, Cashify SDK POS, Reliance Digital, JMD Merchant, and more
Sr. Manager - UX Design
(Jio Retail Commerce team), Navi Mumbai
Oct 2018 - Nov 2019
Highlights:
- Spearheaded UX delivery for JioPrime (soft launch) and loyalty benefits platform, advocating design strategy directly to executive leadership.
- Enhanced engagement for loyalty programs, increasing seasonal voucher redemption by 35%.
Projects:
JioPrime, Prime Friday Deals, Loyalty and Vouchers, Loyalty Points, Membership, Spin and win, and more
Sr. Product Designer
Kuliza Technologies, Bengaluru
Mar 2017 - May 2018
Highlights:
- Managed and mentored 2 direct reports while guiding UX research for enterprise/B2C products.
- Led design for Zephyr for JIRA, Cloud-security Managed Methods and multiple fintech solutions, improving usability ratings by a min of 10%.
Projects:
Zephyr for JIRA, Managed Methods, Aditya Birla Direct, Vistara, Watabid, IME Pay
Sr. User Experience Designer
Sulekha, Chennai
Nov 2016 - Feb 2017
Highlights:
- Led usability testing and contextual enquiry for Sulekha Services platform, driving a 15% improvement in task completion rate.
- Partnered with VP of Product to optimise service listing flows, boosting conversion by 34%.
Projects:
Sulekha Services listing page, User testing for Sulekha Services.
Sr. Executive - Interaction Design
Vodafone, Pune
Oct 2015 - Oct 2016
Highlights:
- Owned IA and design system for MyVodafone app; implemented patterns that reduced onboarding drop-off by 18%.
- Created cross-market design system and style guide used across multiple releases and multiple country markets.
Projects:
MyVodafone app (entire IA and few journeys), MyVodafone app Design System and Styleguide.
Creative Experience Designer
Athena Infonomics, Chennai
Jan 2015 - Sept 2015
Highlights:
- Led complete website redesign, increasing session duration by 37% post-launch.
- Designed internal tools to improve econometrics calculation efficiency by 85%.
Projects:
Athena Infonomics website, Economic Data Calculator and Visualiser
Visual Design Associate
Amazon, Chennai
Jul 2012 - Oct 2014
Highlights:
- Grew pilot 2-member VXD design team to 20.
- Delivered brand pages that increased avg buy conversion of 16%, and internal tool UIs that reduced image content creation time by 87%.
Projects:Amazon Affiliate Brand Journeys, Image Assist enterprise portal, Dev Conference enterprise portal
Education
Design psychology, Design fundamentals.
BA (Hons) in Digital Media
University of Wales Trinity Saint David, UK
(formerly University of Wales, UK)
2008 - 2011
Course Modules:
- Basics of Digital Media
- Basics of Design
- Cognitive process while interacting with any digital media
- Research techniques and tools
- Design techniques and tools
- Dissertation (on anthropomorphism or personification in design), and more
1st Division (2nd Class Honours)
Certifications
Design management, UX research, UX methodology, usability, design thinking.
Certified Usability Analyst (CUA)
Human Factors International (HFI)
May 2016
Course modules:
- User Experience Foundations
- User-centered Analysis and Conceptual Design
- The Science and Art of Effective Web and Application Design
- Practical Usability Testing
Design Kit: Human-Centered Design
Ideo.org (Acumen)
May 2015
Course modules:
- Introduction to Human-Centered Design
- Inspiration Phase
- Ideation Phase
- Prototyping Phase
- Implementation Phase
Product Management: Fundamentals
University of Virginia (Coursera.org)
Nov 2022
Course modules:
- Achieving Focus and Winning
- Using Today’s Product
- Management Methods
- Exploring a New Product Idea,
- Amplifying an Existing Product
Looking forward to building something exceptional together.