Skills in Resume
Almost all things design... almost.
Design leadership
Design and people management, Design sprint, Stakeholder management, Design negotiation, Team scaling, Team culture, Design mentoring, Design ROI
Design techniques
UX design, Service design, Interaction design, Wireframing, Visual design, Prototyping, Micro-interaction, Design system
Design thinking methodologies
Human centered design, User centered design, Double diamond, Enterprise design, Agile UX, Lean UX, Design system
Design documentations
Link prototyping, Dev-handover Styleguides, Business presentations, PRD, Design ROI
Design research methodologies
Contextual enquiry, Focus group, Card sorting, Personas and user stories,
Affinity map, Mind map
Industry/ Product lines
B2C products, B2B products, Desktop products, Mobile products, Enterprise products, IOT products, Design system, AI products
Awards
Though few, but remarkable ones.
Star of the month
Amazon, Amazon VXD Team
(Chennai)
Jul 2013
Best managed team
Jio, Central Design Team
(Navi Mumbai)
Dec 2022
Experience
13+ yrs in Product Design · 9+ yrs leading design teams
Deputy General Manager - Product Design Leadership
Jio Platforms
(Central Design - SOE Team),
Bengaluru
July 2021 - Present
Assistant General Manager - Product Design Leadership
Jio Platforms
(JioMart Digital Team),
Navi Mumbai
November 2019 - June 2021
Senior Manager - Product Design Leadership
Jio Platforms
(Jio Retail Commerce Team),
Navi Mumbai
October 2018 - November 2019
Hands-on Design Leadership:
· Led an 11+ member multidisciplinary team across UX, UI and Research, setting design direction, quality standards, career development and delivery practices.
· Partner with Product, Engineering and Business leadership to shape experience strategy across a large, multi-product ecosystem.
AI & Product Innovation / B2C:
· Single-handedly led the experience strategy for HelloJio, Jio's AI-assisted support experience, spanning conversational and voice interactions and reusable AI interaction patterns.
· Improved HelloJio adoption by 60% through experience strategy and integration into the broader Jio product ecosystem.
Enterprise / B2B Product:
· Led UX strategy and product design for ProcureNXT, an enterprise procurement platform, simplifying complex workflows and bringing a product-design approach to business-critical enterprise experiences.
Design Systems & Scale:
· Founded and scaled Jio's multi-brand Design System from 0 to 144 products in 18 months, establishing reusable patterns, governance and adoption mechanisms.
· Reduced design redundancy by 80%, improving consistency and speed-to-market across products and brands.
· Shaped a Design System MCP, turning documentation into reusable AI skills.
Organisation & Design Operations:
· Established cross-team design governance, metrics and operating practices to improve quality and consistency.
· Drove hiring, onboarding, performance management and mentorship practices across the design organisation.
· Led UX and Research for JioMart Digital, establishing consistent experiences through a flexible CMS and reusable patterns.
· Partnered with Product, Business and Technology leadership, improving design-to-development alignment by 30%.
· Redesigned core commerce journeys, improving checkout conversion by 20% and repeat purchase by 10%.
· Led product strategy for JioPrime and its loyalty platform, partnering directly with executive leadership.
· Improved loyalty engagement, increasing seasonal voucher redemption by 35%.
Senior Product Designer
Lending Labs
(Formerly Kuliza Technologies), Bengaluru
March 2017 - June 2018
· Led product design and UX research across enterprise, B2C and fintech products, mentoring 2 direct reports.
· Designed experiences for Zephyr for JIRA, cloud-security products and fintech platforms, improving usability ratings by 10%+.
Senior User Experience Designer
Sulekha.com,
Chennai
November 2016 - February 2017
· Worked on usability research and contextual enquiry for Sulekha Services, improving task completion by 15%.
· Partnered with the VP of Product to redesign service-listing flows, increasing conversion by 34%.
Senior Executive - Interaction Design
Vodafone,
Pune
October 2015 - October 2016
· Owned IA and design system for My Vodafone, reducing onboarding drop-off by 18%.
· Created a cross-market global design system and style guide adopted across multiple releases and markets.
Creative Experience Designer
Athena Infonomics,
Chennai
October 2015 - October 2016
· Led a complete website redesign, increasing session duration by 37%.
· Designed internal tools that improved econometrics calculation efficiency by 85%.
Visual Design Associate
Amazon,
Chennai
July 2012 - October 2014
· Grew a pilot 2-member VXD team to 20, expanding visual design capability.
· Designed brand experiences that increased average purchase conversion by 16% and internal tools that reduced image-creation time by 87%.
Education
Digital Psychology · Design Fundamentals
University of Wales Trinity Saint David, UK
(formerly University of Wales, UK)
· BA (Hons.) in Digital Media
· 1st Division (2nd Class Honours)
· 2008 - 2011
Certifications
Design · Product · AI
Human Factors International (HFI)
· Certified Usability Analyst (CUA)
· May 2016
Outskill AI
· Generative AI Program for Professionals
· February 2026
Ideo.org (Acumen)
· Design Kit: Human-Centered Design
· May 2015
University of Virginia
(Coursera.org)
· Product Management: Fundamentals
· November 2022