Experience
is the experience in it's entirety.
Experience
Dy. General Manager - UX Design
Jio Platforms (Central Design Team), Mumbai
Jul 2021 - Present
Role:
- Managing component creation, component implementation and DS support vertical teams (10+ direct reports)
- Core member of the Jio Design System board - Founding member of the Jio Design System team, and more
Projects:
Design System, System of Interaction, DS Project Implementation, and more
Asst. General Manager - UX Design
Reliance Retail (JioMart Digital), Mumbai
Nov 2019 - Jun 2021
Role:
- Managing the JioMart Digital product design and research team
- Standardising a common JioMart pattern through flexible CMS system
- Acting as a business and tech stakeholder SPOC, and more
Projects:
JioMart Digital, JioMart Bot, Cashify SDK B2C, Cashify SDK POS, Reliance Digital, JMD Merchant, and more
Sr. Manager - UX Design
Reliance Jio (Retail Commerce), Mumbai
Oct 2018 - Nov 2019
Role:
- Managing the delivery of JioPrime short lived (soft launch) product
- Acting as a business, product and tech stakeholder SPOC
- Key member for the loyalty benefits design advocate to president, and more
Projects:
JioPrime, Prime Friday Deals, Loyalty and Vouchers, Loyalty Points, Membership, Spin and win, and more
Sr. Product Designer
Kuliza Technologies, Bengaluru
Mar 2017 - May 2018
Role:
- Managing 2 direct reports
- Mentoring the core design team on UX research and advanced HCI
- Collaborating with tech and business stakeholders on various design decisions, and more
Projects:
Vistara, Zephyr for JIRA, Aditya Birla Direct, Watabid, IME Pay, and more
Sr. User Experience Designer
Sulekha, Chennai
Nov 2016 - Feb 2017
Role:
- Contributing as an IC for Sulekha Services platform
- Leading the usability tests and contextual enquiry
- Working thoroughly with VP of product to improve conversion rate, and more
Projects:
Sulekha Services listing page, User testing for Sulekha Services, and more
Sr. Executive - Interaction Design
Vodafone, Pune
Oct 2015 - Oct 2016
Role:
- Contributing as an IC for MyVodafone app project
- Owning the complete app's information architecture and design system
- Working on several user journeys based on user research and business suggestions,
and more
Projects:
MyVodafone app (entire IA and few journeys), MyVodafone app styleguide
Creative Experience Designer
Athena Infonomics, Chennai
Jan 2015 - Sept 2015
Role:
- Single handedly revamping the complete website from scratch
- Conducting UT post completion of the website
- Working on few of the internal tools for the employees to improve their work efficiency, and more
Projects:
Athena Infonomics website, Economic Data Calculator and Visualiser
Visual Design Associate
Amazon, Chennai
Jul 2012 - Oct 2014
Role:
- Contributing as a 2 member pilot team to scale the team to 20 members in 2 years
- Working on various stakeholder requirements for their brand pages
- Working on various internal tools to increase employee efficiency, and more
Projects:
Amazon Affiliate Brand Journeys, Image Assist, Dev Conference, and more
Education
BA (Hons) in Digital Media
University of Wales Trinity Saint David, UK
2008 - 2011
Course Modules:
- Basics of Digital Media
- Basics of Design
- Cognitive process while interacting with any digital media
- Research techniques and tools
- Design techniques and tools
- Dissertation (on anthropomorphism or personification in design), and more
Activities:
International student co-ordinator, Second topper in 1st and 2nd year
Regular - 1st Division (2nd Class)
Professional skillset
Entrepreneurial Mindset
Go-to-Market Planning
Teamwork & Collaboration
Digital Analytics
Languages
English (native)
French (proficient)
Spanish (proficient)